Cherri Sweet Hair

Where do you go when you have the idea, but not the know-how?

Cherri Sweet Hair is a new company specializing in hair products for “the urban professional”. As experienced business owners, the company’s leadership knew how to register their new business, as well as how to establish relationships with national suppliers and brands. But, how do you research, contact, and work with foreign entities and suppliers?

Since a significant portion of the hair industry is located outside the United States, the company needed assistance working with companies overseas. Pennyborne Development researched suppliers, both foreign and domestic, and pr;lp;loovided a supplier list for Cherri Sweet Hair. We also educated the company about the cultural nature of business operations in various regions of the world. When developing relationships with foreign entities, it is important to respect their attitudes and beliefs but also to understand the legal ramifications associated with your company’s actions.