What happens when unfavorable conditions topple your business ideas?

Starting a business is a huge commitment, requiring significant investment in time and energy. Often entrepreneurs will toil, fluctuating with differing product or service ideas before moving forward. Ms. Rogers, the owner of Jerzei's, a Toledo, Ohio ice cream shop, began her journey with various treat ideas. 

Initially, she wanted to start a doughnut shop, specializing in international doughnuts.  Her original idea, Sharmaine's Street Treats, was to be a mobile cart business, stationed throughout the Toledo area. 

However, as small baked items have begun to lose favor with the American consumer, and the pandemic reduced public travel, Ms. Rogers had to revamp her business ideas. 

After the pandemic, most consumers desired to reconnect with childhood memories and nostalgia. In Lucia Romano's article, “Nostalgia sells and everyone is buying” the author notes, “Today, consumers of all ages crave familiar products and advertising, hoping for the opportunity to relive the past, when life was happier and less complicated.” 

Therefore, Pennyborne Development proposed a product line that capitalizes on ice cream and food stores as a childhood and family event to maximize this trend. Food items include classic hot dogs, chicken wings, and french fries. But we added vegan and vegetarian items to note the shift in the American diet; combining nostalgia with modern-day necessities. 

Our job is to monitor trends, and use them to propel your success. What can we do for you? Contact us today.