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Move to Improve.

It is impossible to develop or improve a business by following a few simple steps. You can use a plug-in business plan template, but where do you find the industry research and statistics. How do you drill down to ascertain your customer demographics? Good development plans require creative thinking as well as knowledge of industry trends and markets. To improve your business, your business development plan must address your unique situation.

 

Starting and maintaining a business requires building a solid foundation. From concept to growth, your decisions will draw prospective customers, heighten their experience with your products and services, as well encourage repeat purchasing! Therefore, our services always start with a demographic, industry, or performance analysis. We want to strategically put your money to its best use. We offer a range of services, addressing your needs despite your business’ stage of development to grow their ideas and businesses.  


Start-Ups

Starting your own business is more than a leap of faith. It starts by pushing yourself beyond your comfort zone. Leaving behind the 9-5 check, with its security to develop a business that excites you. Eventually, a dream becomes like a loved child, requiring your every attention. For startups, Pennyborne Development’s services include:

  • Develop a business name, logo, and tagline which can be trademarked.

  • Discussing ramifications of business entity selection.

  • Discussing your business licensing procedures

  • Locating possible suppliers for your business

  • Reviewing regulatory requirements for your business based on industry

  • Developing web and social media campaigns.

  • Developing points to include in a Business and/or Marketing Plan


Packages start at $1,500. We offer payment plans based on scheduled deliverables. Ask about our discounts for association and alumni members. 


Existing Business 

With an existing business, performance must go beyond the numbers. Frequently existing companies focus entirely on making sales without establishing a detailed growth roadmap to success. These goals must align with the entrepreneur’s beliefs, the company’s mission statement, and yearly objectives. For existing businesses, Pennyborne Development’s services include:

  • Evaluation of company’s performance to determine if it’s meeting business plan objectives and success goals.

  • Review how your company meets this matrix or why it is following short.

  • Review product or service mix.

  • Review marketing needs.

  • Determine strategic improvement needs: product/service improvement, time management, corporate communications, logistics/shipping, customer relations, and follow-up.

  • Development or review of contingency and/or continuity plans.

  • Develop new business and marketing plans to coincide with findings. 

Packages start at $7,500. We offer payment plans based on scheduled deliverables.  Ask about our discounts for association and alumni members. 


Social Media Marketing

An online presence is essential for business growth. Over 2 billion people regularly use social media worldwide. Even if you are marketing to individuals who do not use social media, statistics indicate that over 90% of consumers read online reviews and research company information before contacting or visiting a business. Therefore, if you are not investing in your online presence or maintaining social media marketing then you are more than behind the times; you are leaving money on the table. For small businesses, Pennyborne Development’s social media services include:

  • Demographic Analysis (for both print and video)

  • Script Writing

  • Video Editing

  • 15-30 second run time

  • Logo Placement

  • Background Music

  • Premium Stock Images

Individual designs start at $40. Packages start at $750. We offer payment plans based on scheduled deliverables. Ask about our discounts for association and alumni members. 

Other Business Services

As an established leader in the Metro Detroit area, we are able to outsource several services. If you have any questions or a specific business need not listed above, please contact us. We are here to help.

What People Are Saying

 

You have skills, Jennifer Barrington. Thank you so much.

Dargin-Anderson

Social Media Marketing Client

When I started my company, unfortunately, I made some miss-steps. Jennifer Barrington from Pennyborne Development was patient, explained options, and assisted in their correction. She was and is my business lifeline.

C. Johnson

Startup Client

Give Jennifer Barrington at Pennyborne Development a call. Let her get your company right.

Linda Lawrence

Startup and Social Media Marketing Client

Our customers often have industry-specific questions that our firm can not answer timely. We frequently use Pennyborne Development’s Internet Research services to assist our clients. Jennifer Barrington knows how to find relevant information, quickly.

J. Funk

Existing Business and Other Business Services Client

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