For Lauretta and Joseph Codrington starting a track and field league, North American Track&Field®, was more than an exciting and potentially expensive venture. It would not only provide a unique avenue for track and field growth and awareness, but it also would offer numerous benefits to the athletes, their dreams to complete beyond college, and the local communities.

Working as NATFL™’s marketing director, we helped to refocus their purpose, update their website, determine their marketing mix and approach, and assist in advertising track and field events.

Explore their Mission, and website: natf-league.com