Let’s Try This Again

Not every business idea will provide fruitage on the first try; especially when you go at it alone. Sir James Dyson developed 5,126 prototypes of his famous bagless vacuum and spent all his savings before success was finally achieved. That would be 5,126 failures. The essence of entrepreneurship is a try-fail-cry mixture. Therefore, why not ask for help. I share this statement, in some form, with Pennyborne Development’s new clients. However, what we were able to achieve with Minerva Says is truly amazing.

Four years ago, Kai Davison, a disabled U.S. Army veteran, had attempted to launch her brand and characters as a motivational tool. However, people did not seem to understand the concept and the expense of daily operations harmed growth. Pennyborne Development researched appropriate demographics, branding and messaging, product suggestions, and growth potential. Minerva Says’ message was perfect for teens and young adults, due to their current mental and emotional health, and their subsequent needs for encouragement and positive self-image.

Pennyborne Development worked to establish and brand Minerva Says to address this new demographic by writing both a business and marketing plan, developing a logo, creating a website with copy, and videos, assisting the development of merchandise and product lines, and locating a Veteran’s Business grant program to support further growth. And Pennyborne Development did all this in 30 days.

What will your next 30 days be like? Call us and we can get started.

See more about Minerva Says by visiting the company’s website: MinervaSays.com